Wine Labels - An AVA Within an Appellation
A major part about wine marketing has long been about the "where" of it. In other words, where did the grapes come from to make the wine? The label term for this is appellation.

New World Winery Continuum
This article examines the difference between New World Wineries and Old World Wineries. The difference in conception between Europe and American wine making.

Boutique Wineries
Boutique wineries are completely focused on quality as opposed to quantity. Smaller production facilities and small-scale output allow boutique wineries to monitor and control various minute aspects of wine making that larger wineries simply cannot. The end result is wines that are highly specialised and filled with unique characteristics.